James Cleveland

Assistant Professor of Marketing and Management

Contact Information

Office: Albany Campus, Rathbone Hall 102
Phone: (518) 292-1794
Email: clevej@sage.edu

Degree Information

B.A., History, Allegheny College, Meadville, PA, 1970
M.M., Aquinas College, Grand Rapids, MI, 1986

Courses Taught

IThink 101
Principles of Marketing
Financial Management
Math for Management
Math for Finance

Research/Professional Interests

Publications/Presentations:

"Discussion Board Topics to Encourage Participation." In Mauch, Amy. Instructor's Manual for Lamb, Hair, McDaniel Essentials of Marketing,, 6th edition. Cincinnati: South-Western Publishing Company.

"Classroom Attendance: Should It Impact Student Grades?" Joradan Network, April 1989. With Dwight Owsen, co-author.

"Assessing Textbook Readability, Part 1." Accounting Instructors' Report, VII:1, Spring 1988.

"Assessing Textbook Readability, Part 2." Accounting Instructors' Report, VII:2, Fall 1988.

"Does the Use of Case Method Improve Critical-Thinking Skills?" Sage Ideas in Assessment, Spring 1992

"Keeping Up With Those New Editions." The Teaching Professor, VI:9, November 1992.

"Hands on Projects for Introduction to Business" in Great Ideas for Teaching Introduction to Business, part of Gitman, L. J. and McDaniel, C. (1994) The World of Business, 2nd edition. Cincinnati: South-Western College Publishing.

"Teaching Students to Make Business Decisions" in Great Ideas for Teaching Introduction to Business, part of Gitman, L. J. and McDaniel, C. (1994) The World of Business, 2nd edition. Cincinnati: South-Western College Publishing.

"Hands-On Product Projects." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (1994) Great Ideas for Teaching Marketing, 2nd edition. Cincinnati: South-Western College Publishing.

"Hands-On Pricing Projects." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (1994) Great Ideas for Teaching Marketing, 2nd edition. Cincinnati: South-Western College Publishing.

"Hands-On Distribution Projects." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (1994) Great Ideas for Teaching Marketing, 2nd edition. Cincinnati: South-Western College Publishing.

"Hands-On Promotion Projects." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (1994) Great Ideas for Teaching Marketing, 2nd edition. Cincinnati: South-Western College Publishing.

"Testing as Learning." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (1994) Great Ideas for Teaching Marketing, 2nd edition. Cincinnati: South-Western College Publishing.

"Integrating Marketing Communications Through a Project." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (forthcoming) Great Ideas for Teaching Marketing, 3rd edition. Cincinnati: South-Western College Publishing.

"Engaging Students through Hands-on Product Projects." in "Classics in Marketing Education" in Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (forthcoming) Great Ideas for Teaching Marketing, 3rd edition. Cincinnati: South-Western College Publishing.

"Engaging Students through Hands-on Pricing Projects." Lamb, D. W., Jr., Hair, J. F. Jr., and McDaniel, C., eds. (forthcoming) Great Ideas for Teaching Marketing, 3rd edition. Cincinnati: South-Western College Publishing.

"Integrating Marketing into the Liberal Arts Curriculum." Marketing Educator, Summer 1995.

Workshops Conducted

"The Entrepreneur: Legacy of America" for the New York East Leadership Seminar of the Hugh O'Brien Youth Foundation. 1991

"Cooperative Education" for a Sage Junior College of Albany Faculty Development Committee Teaching Colloquium. 1991

"Advertising: Women and Minorities." Panel Member for a Sage Junior College of Albany Office of Student Affairs program. 1992

"Translating Deming into Action" for the Sage Center for Management Development with Michael Bienkowski. 1992

"Using Case Method to Develop Ciritical Thinking" for a Sage Junior College of Albany Faculty Development Committee Teaching Colloquium. 1992

"Trust as a Prerequisite to Freedom" for the Sage Junior College of Albany Phi Theta Chi chapter. 1992

"Careers in Higher Education" for the New York East Leadership Seminar of the Hugh O'Brien Youth Foundation. 1992

"The Deming Philosophy and Its Implications for Organizations" for HED-311 Organization and Administration of Health Sciences at the Sage Evening College. 1993

"Presentation of Ethics Through the Case Study Method" for the University at Albany, School of Business, Ethics Committee 1993

"Business as a Liberal Art (and the Liberal Arts as Business)" for the Community College General Education Association Conference with Michael Bienkowski. 1994

"Values Clarification and Cultural Differences" for the Correctional Education Association Training Day. 1994

"Customer Satisfaction Through Quality Service" for the Mohawk Valley Health Plan through the Sage Center for Management Development. 1994

"Measuring Customer Satisfaction" for the New York State Office of Mental Health through the Sage Center for Management Development. 1995

"Professional Writing" for the New York State Office of Mental Health through the Sage Evening College 1996

"Professional Writing" for New York State employees through the Sage Evening College. 1996