Sage Branding Tools

Welcome to Sage's branding resource page, where members of the Sage community can access useful communications and marketing tools instantly, including the Online Print Store, downloadable logos, and more.

About the Sage Brand

The Sage Colleges' identity consists of one overarching brand (Sage) and sub-brands for Russell Sage College, Sage College of Albany, Sage Graduate School, and Sage After Work.

Taglines and Naming Conventions

The distinctions between the colleges and their respective programs is accomplished by the following naming conventions and taglines.

  • Russell Sage College has a trademarked tagline "Women of Influence"
  • Sage College of Albany's tagline is "Design Your Future"
  • Sage Graduate School's tagline is "The Professional Connection"
  • Sage After Work's tagline is "Accelerated Degree Completion for Adults.

Sage branding logos and seals are only for official use by the colleges, its vendors, and associates. This site is managed by Sage's Office of Communications.

Quick Guide to Graphics Standards

The Office of Communications offers the following tips to keep in mind when utilizing the Sage brand:

The Sage Logo

The Sage Colleges logo has been designed specially to communicate our unique identity.

  • To create a sense of harmony and unity in all College communications, the logo should be placed prominently on the front of all materials promoting the College.

  • The logo must not be altered and colors should follow the color pallette guidelines

  • In all cases the prominence of the logo should be a main consideration in the design.

Sage Logo Downloads

The Sage Colleges Seal

  • The College seal is reserved for official academic purposes.
  • The College seal should not be substituted for the College logo, nor should it be used in conjunction with the logo.
  • You must contact The Office of Communications to obtain any college seal (communications@sage.edu or 244-2246.)

The Athletic Logo

The athletic logo should be used only in conjunction with marketing materials directly related to the activities of the athletics office and teams. The athletic logo should not be used in conjunction with the College logo or seal.

Standards Manuals

The Sage community is encouraged to refer to these approved guidelines for correctness and consistency.

Photo Releases

Signed photo release forms are required for any photographs that may be used in Sage print publications or on the web.

For more information

Contact The Sage Colleges Office of Communications at (518) 244-2246 or e-mail communications@sage.edu.