Administrative Positions

Vice President for Marketing and Enrollment Management

Date Open: September 1, 2014

The Sage Colleges
Vice President for Marketing and Enrollment Management


The Sage Colleges is a vibrant private institution with two distinct campuses located in the dynamic Capital Region of New York. The institution serves a total enrollment of more than 3,000 students and offers bachelor’s, master’s, and doctoral programs. Undergraduate students are enrolled at both the Russell Sage College for women in Troy and the coeducational Sage College of Albany. Beginning Fall of 2014, undergraduates may cross register for courses and earn majors from either College thus opening a rich array of academic opportunities and in-demand degree programs to a broad student audience. The School of Professional & Continuing Education offers bachelor degree completion programs to returning adults. Sage also has three graduate schools—Esteves School of Education, School of Health Sciences, and School of Management. As the College approaches its centennial celebration in 2016, it is moving forward with intellectually rich and relevant academic programs preparing men and women for emerging careers.
The Position
The Sage Colleges seeks a highly talented individual to serve as Vice President for Marketing and Enrollment Management (VPMEM). Reporting to the President, the VPMEM serves as a key member of the cabinet, establishes enrollment goals in collaboration with senior officers and academic deans, and cultivates campus-wide engagement in the enrollment management and retention process. The VPMEM provides strategic vision, development, and oversight for a broad portfolio including the offices of Admission—first year, transfer, graduate, continuing, adult, and online students; Communications & Public Relations. With a team of 47, including seven direct reports, the Vice President will exercise an entrepreneurial approach to building and implementing an effective, data-informed enrollment management and integrated marketing plan to recruit new and transfer students, build the institutional brand, and achieve strategic goals of the College. In consultation with the chief financial officer, the VPMEM will design sustainable models for tuition pricing and leveraging of financial aid. Supporting staff development and continuous improvement, strengthening cross department/division collaboration, and optimizing technology and curricular innovation are essential to success.
Qualifications
Requirements include a bachelor’s degree (master’s preferred); experience with tuition-driven undergraduate admission and recruitment; an understanding of net revenue modeling and financial aid leveraging; and an ability to build campus-wide engagement in the enrollment management process. The successful candidate will demonstrate a record of progressive responsibility in admissions/strategic enrollment management, including team development and office management; superior communication/public relations ability; nuanced understanding of integrated models of marketing, communications, and brand management; and strong technology and social media skills. A keen understanding of today’s higher education environment and best practices to attract and retain students across the first-time, transfer, adult, and graduate spectrum; an ability to think strategically, lead change, and monitor/adjust tactical implementation; and an entrepreneurial, results-oriented outlook will also be important considerations in the selection of the VPMEM.
Application and Nomination
Review of applications will begin June 13, 2014 and will continue until the position is filled. A resume with an accompanying cover letter may be submitted via the SJG website at www.spelmanandjohnson.com under the link Current Searches. Inquiries or nominations may be directed to Valerie Szymkowicz at vbs@spelmanandjohnson.com.
SJG – The Spelman & Johnson Group
The Sage Colleges – Vice President for Marketing and Enrollment Management
Valerie B. Szymkowicz, Senior Associate
Visit The Sage Colleges website at www.sage.edu
The Sage Colleges is an Equal Opportunity/Affirmative Action employer.

 

All applicants please follow SJG webpage for more information and access to the application portal.

http://www.spelmanandjohnson.com/higher-education-professionals/vice-president-for-marketing-and-enrollment-management-the-sage-colleges-troy-ny/

 

 

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