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The Creative Professional’s Guide to Money

If you want to gain control of your professional finances, join Marketing Mentor’s Ilise Benun as she presents a seminar designed to help creative professionals like you deal with money.

Date: Wednesday, February 23rd, 2011

Time: 7:00 pm

Duration: 2 hours

Location: Kahl Campus Center 224 - Albany

Contact: Jean G. Dahlgren - dahlgj@sage.edu or 518.292.1775

For more information, visit: http://www.sage.edu/art.

Are you satisfied with what you're earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate is too high ... or too low? If you want to gain control of your professional finances, join Marketing Mentor's Ilise Benun as she presents a seminar designed to help creative professionals like you deal with money - how to think about it, how to talk about it and how to manage it. This session will teach creatives - whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs - the basics you need to know about the financial side of a creative business. We'll address questions common to a wide range of creatives, from how to develop the business mindset required to take your business to the next level, to how to position your price and talk about money with confidence, to how to deal with numbers and get out of the money fog.

Ilise will also be raffling off copies of her new book, The Creative Professional's Guide to Money (HOW Books 2011)

Ticket Prices

Students with valid ID, free; AIGA Members - $10; Others - $20. 

Speaker Bio

Ilise Benun, founder of Marketing Mentor and the Creative Freelancer Conference (www.creativefreelancerconference.com), speaks about marketing and money throughout North America. She is also the author of several books including the latest, The Creative Professional's Guide to Money: How to Think About It, How to Talk About It and What to Do About It (HOW Books 2011). She is the lead author on 2 blogs (www.marketingmixblog.com and www.creativefreelancerblog.com) and sends out bi-weekly Quick Tips from Marketing Mentor via email. She has been self-employed for 23 years and holds a degree in Spanish from Tufts University. More details here: www.marketing-mentor.com