Sage to Study Impact of Local Fresh Food on Consumers’ Diets

March 31, 2014 at 9:57 am

TROY, NY – Rayane AbuSabha, Ph.D., professor in the Nutrition Science Department at The Sage Colleges, is studying the impact of Field Goods produce subscription service on customers' fruit and vegetable intake. Participants in the study will be surveyed as soon as they subscribe to receive their first bag of produce and then surveyed again at various points throughout the study which will be conducted over a year period.

“The purpose of the study is to see how a subscription to Field Goods local produce service changes customer diet, particularly fruits and vegetables intake,” explained AbuSabha. “Field Goods offers a unique service in which 5 to 8 different local produce items are delivered to subscribers each week at workplaces or community sites. The service provides convenient accessibility to produce and education, and introduces them to unique foods that they may have never been exposed to before such as rutabagas, celeriac, donut peaches and purple carrots.”

“Many of our customers are introduced to our service as part of workplace Wellness Initiatives,” said Donna Williams, founder of Field Goods. “We know Field Goods changes the way our subscribers shop, eat and cook. Professor AbuSabha’s study will provide more insight into how our service improves diet and health and supports our employer partners wellness goals. Our customers love the fun of having produce selected for them, the convenience of workplace delivery, our educational and recipe-filled newsletter, and that they are supporting small farms. The combination of all these elements is how Field Goods makes eating healthy so much easier.”

Field Goods delivers local foods purchased from over 60 small farms to its subscribers at over 300 locations from Saratoga to Yonkers in the Hudson Valley regions of New York State. The company’s mission is to open the floodgates for the flow of local food by delivering food of superior taste, freshness, and nutritional value to as many people as possible, and to be a good partner to the local farming community. Field Goods is based in Athens, NY and was founded in 2011 by Donna Williams.

Media Contact: Deanna Cohen, director of external relations, The Sage Colleges
                         (518) 244-4593 (O), (518) 598-4927 (C), email: cohend2@sage.edu
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