Shannon Ballard Gorman
Sr. Director of Communications & Marketing
(518) 244-3142
ballas@sage.edu

• directs communications and marketing planning
• spearheads communications strategic planning
• manages institutional advertising and ad campaigns
• performs and assigns copywriting and editing for college collateral
• crafts and distributes college messaging
• consults on college-wide communications efforts

Elizabeth Gallagher
Publications Editor
(518) 244-2344
gallae@sage.edu

• produces alumni newsletters, Connections and Crossroads
• writes and distributes bi-monthly e-newsletters
• produces Sage's institutional showcase magazine, Horizons

• manages and maintains Sage's website, www.sage.edu
• administers content management system and users
• performs and reports Web analytics
• directs strategic web development, including online tools

• photographs priority Sage events, employees and students
• builds and maintains photo archive for design projects
• helps coordinate office events and displays

• writes and distributes press releases, advisories and pitches to media
• monitors media coverage
• pursues partnerships with community organizations
• assists with events lending visibility to Sage

• designs internal and external collateral for all areas of the college
• maintains consistency of branding and image

• works with faculty and staff to develop, maintain and enhance web content
• develops and implements multimedia for web
• composes and distributes e-communications
• manages social-media presence for institutional account

• designs internal and external collateral for all areas of the college
• maintains consistency of institutional branding and image

• promotes Sage news and events via the media
• monitors media coverage
• compiles and sends Sage in the News e-blasts
• provides quarterly report of media coverage
• compiles and sends triannual Faculty accolades updates