• College costs rising faster than inflation for fifty years. (However, net tuition at private colleges has been close to inflation for last decade). The average annual increase in college tuition from 1980-2014 grew by nearly 260% compared to the nearly 120% increase in all consumer items.
      This chart shows how quickly college tuition has skyrocketed since 1980 (Business Insider, July 20, 2015)
    • Increased price sensitivity for students and parents, including resistance to debt. Intense price competition between peer colleges.
    • Increased attention to employment prospects.
    • Flat demographics for HS graduates in next decades. HS grads in NYS: 2017=178,380; 2024=187,180; 2031=174,310. More females than males; Hispanic’s increasing, all other groups declining.
      Impact and Implications: Projections of Male and Female High School Graduates (Knocking at the College Door, September 2017)
    • Students increasingly enrolling close to home. The median distance students go away for college is 94 miles (25th percentile = 23 miles and 75th percentile = 230 miles).
      Student Choice of College: How Far Do Students Go for an Education? (Institute of Education Sciences, 2009)
    • Higher percentage of students commuting to college. More than half of college students (54%) chose to live at home to make school more affordable, according to Sallie Mae’s most recent How America Pays for College report. That’s up from 43% just four years ago.
      More Millennials Living At Home To Save On College Costs (Forbes, August 8, 2014)
    • Students very connected to social media and portable devices. Studies vary, but current data suggests college students check their phones 150 times a day.
      Have Smartphones Destroyed a Generation? (The Atlantic, September 2017)
    • Increase in mental illness among students, especially depression and anxiety disorders (but also increases in sexual assault counseling and self-harm counseling).  In a 2016 survey of students by the American College Health Association, 52.7 percent of students surveyed reported feeling that things were hopeless and 39.1 percent reported feeling so depressed that it was difficult to function during the past 12 months.
      American Psychological Association: Campus Mental Health
    • Increased reliance on student support programs.
      • Moody’s 2018 outlook for higher ed changed to negative.
      • Constraints on all revenue streams: tuition, research, state funding.
      • Revenue growth 3-3.5%; expense growth 4%
      • Uncertainty re: federal policy changes