Aspiring Sports Marketing Pro Hits Home Run at Internship

Molly Snyder (center) with her supervisors at Campanelli Stadium, home to the Brockton Rox.

Business Marketing major Molly Snyder SCA ’18 gained tons of professional experience at her internship as Marketing & Promotions leader for the Brockton Rox baseball team, a member of the Futures Collegiate Baseball League.

“Game days could last from 9 a.m. to nearly midnight,” said Snyder, describing her responsibilities. She’d start the morning writing a script for game announcements, which she compared to a 10-page class paper. Later, she’d prep liability forms for people participating in game promotions; conduct behind-the-scenes work for special events, like a parade of first responder vehicles and a showcase of community services for “A Night Out for Recovery,” which called attention to addiction; and lead a meeting to hand out game assignments to other interns and staff.

“The third base line was my place during the game,” she said. From there, she’d greet and escort the national anthem singer and special guest throwing the first pitch; keep between-inning promotions, like dance contests between kids and K-O the kangaroo mascot, on schedule; and manage social media. She’d help run after-game promotions, like fireworks, too.

A highlight was getting to apply what she had learned from business classes at Sage, she said, whether it was creating promotions or writing a business plan for the general manager. “I’d think, ‘I know this,’” she said, “and knowing these things helped me fit in better.” Another highlight was an exhibition game between the Japanese and American collegiate national teams. “There was a section designated for scouting and a lot of these players will be drafted,” she said. She was thrilled to network with sports and media industry insiders, including a photographer for Getty Images, and to get a ball signed by Team USA.

Snyder said one of the classes that helped prepare her was Sports Marketing with adjunct professor Bob Stuhlmaker (The class is now part of the curriculum for Sage’s new Sport and Recreation Management major.) “There were great guest speakers and they helped me with my own ‘elevator speech,’” she said, referring to the skill of making important points concisely.

Snyder, who grew up just outside of Boston, will pursue opportunities in sports marketing and promotions in the Boston area after she graduates from Sage. “Working for the Red Sox is my dream job,” she said. “I definitely feel prepared to meet my career goals.”