About Huimin Xu
Huimin Xu is associate professor of marketing at Russell Sage College. She teaches Digital Marketing, Marketing Research, Advertising & Promotion, Consumer Behavior, and other courses.
Prior to receiving her doctorate from University of Arizona, Dr. Xu worked in international trade and advertising. Her research on consumer behavior often adopts an interdisciplinary approach. She has published in Journal of Consumer Marketing, Journal of Consumer Behavior, Basic and Applied Social Psychology, Management Research Review, Journal of Retailing and Consumer Services, among others.
Recent Courses Taught
MBA 576 Marketing Systems
MBA 582 Consumer Behavior
MBA 683 New Product Development
Professor Xu has published in Basic and Applied Social Psychology, Communication Studies, Journal of Consumer Behavior and Journal of Family & Consumer Sciences.