About Huimin Xu

Growing up in Chengdu, China, Xu attended No. 7 High School and then in Xi’an, Shaanxi, attended Xidian University. After college, she worked at a mosaic stone exporting company and an advertising agency affiliated with Vanke. At this advertising agency, she took on multiple roles: copywriter, market researcher, and account executive. Shortly after, her interests in advertising and marketing led her to pursue a marketing graduate degree from the University of Arizona and start a teaching career in the United States.

In her spare time, she enjoys reading, tending to her collection of plants, and quality time with her family.   

Recent Courses Taught

Advertising & Branding
Consumer Behavior
Digital Marketing
Marketing Research
Marketing Systems
Statistics

Research Interests

Materialism
Emarketing
Existential anxiety’s influence on creative consumption
Differences in the buying patterns of friends and family for gift purchases

Selected Publications

Published in various journals including Journal of Consumer Behaviour, Basic and Applied Social Psychology, Journal of Research for Consumers, and Communication Studies.

Educational Background

University of Arizona
Ph.D., Marketing
Xidian University
B.S., Economics