About Huimin Xu

Huimin Xu is associate professor of marketing at Russell Sage College. She teaches Digital Marketing, Marketing Research, Advertising & Promotion, Consumer Behavior, and other courses.

Prior to receiving her doctorate from University of Arizona, Dr. Xu worked in international trade and advertising. Her research on consumer behavior often adopts an interdisciplinary approach. She has published in Journal of Consumer Marketing, Journal of Consumer Behavior, Basic and Applied Social Psychology, Management Research Review, Journal of Retailing and Consumer Services, among others.

Recent Courses Taught

BUS 204 Principles of Marketing
MBA 576 Marketing Systems
MBA 582 Consumer Behavior
MBA 683 New Product Development

Research Interests

Existential anxiety’s influence on creative consumption
Differences in the buying patterns of friends and family for gift purchases

Selected Publications

Professor Xu has published in Basic and Applied Social PsychologyCommunication StudiesJournal of Consumer Behavior and Journal of Family & Consumer Sciences.

Educational Background

Ph.D., University of Arizona
B.S., Xidian University